Merchant violation penalty rules

Merchant violation penalty rules


In order to maintain a good image of the platform, to protect the legitimate rights and interests of consumers and merchants, for the possible violations of the merchant, the corresponding violation of the industry penalty rules, please read carefully and comply with the merchants.


Section I: violations of the treatment measures


1、 Close the store, refers to the shelving of all goods in the store, prohibit the release of goods, close the store, prohibit the creation of stores.


2、 Restriction on publication, refers to 1-6 months ban on the publication of goods.


3、 Shelving of goods means shelving of illegal or disputed goods.


4、 Cancellation of orders means cancellation of unshipped orders.


5、 Repayment of performance guarantee, means the consumer complains that the merchant violates the performance promise (time limit promise, copyright promise, quality promise), and after the merchant pays the performance guarantee, the priority will be repaid to the consumer, but the total amount of reimbursement will not exceed the performance guarantee.


6、 Freeze or pay the balance of funds, refers to the merchant violations, resulting in consumers or the platform into any legal disputes, administrative penalties, litigation and arbitration, the platform can freeze the balance of the merchant's funds; resulting in platform losses, the platform has the right to directly deduct from the merchant's balance of funds and performance guarantee money not yet withdrawn, the shortage of merchants to pay separately.


Section 2: Rules for Handling Violations


1、 If the merchandise infringes the copyright of the third party or the copyright owner has a dispute over the rights, the platform will temporarily take down the merchandise and verify it; if the complaint is not verified, the platform will immediately restore the merchandise on the shelves; if the complaint is verified, the merchandise will be permanently taken down, the order will be cancelled and the merchant will be restricted from releasing the merchandise for 3 months; if the total number of such violations reaches 2, the platform will cancel the cooperation with the merchant and close the store. Any losses and legal consequences caused by the merchant's violation shall be borne by the merchant, and the platform may directly withdraw the merchant's performance deposit or the undrawn account balance for reimbursement. Consumer complaints about copyright issues are established will receive 25% of the order amount and not more than 500 yuan performance guarantee money (if any).


2、 If the sample picture material used in the goods infringes the copyright of a third party, the platform will temporarily take down the goods and verify them; if the complaint is verified not to be established, the platform will immediately restore the goods on the shelves; if the complaint is verified to be established, the merchant will be restricted from releasing the goods for one month, and the goods complained about will be put on the shelves only after the merchant completes the rectification and review by the platform; if the total number of such violations reaches six times, the platform will cancel the cooperation with the merchant and close the shop. and close the store. Any losses and legal consequences caused by the merchant's violation shall be borne by the merchant, and the platform may directly withdraw the merchant's performance deposit or the undrawn account balance for reimbursement.


3, trade names, product descriptions or sample drawings in the case of infringement of third-party trademark rights without the authorization of the trademark holder, the platform will temporarily take down the goods, and verification; after verification of the complaint is established, the merchant is restricted from releasing goods for one month, the goods complained about to complete the rectification and review by the platform before the goods can be put on the shelves; such violations accumulated up to 6 times, the platform will terminate cooperation with the merchant and close the store The platform will terminate the cooperation with the merchant and close the store. Any losses and legal consequences caused by the merchant's violation shall be borne by the merchant, and the platform may directly withdraw the merchant's performance deposit or the undrawn account balance for reimbursement.


4, trade names, product descriptions or sample drawings appear prohibited content (including but not limited to: illegal, reactionary, violent, pornographic, vulgar), the platform will temporarily shelve the goods, and verify; after verification of the complaint is established, the merchant is restricted from releasing goods for 1 month, the goods being complained about to complete the rectification and review by the platform before the goods can be shelved; such violations accumulated up to 6 times, the platform will be released from cooperation with the merchant and close the store. Any losses and legal consequences caused by the merchant's violation shall be borne by the merchant, and the platform may directly withdraw the merchant's performance deposit or the account balance not withdrawn for reimbursement.


5, the phenomenon of repetitive release of goods (including but not limited to: the same goods repeatedly released under a different name, in order to rub the hot spot or improve exposure to the goods on the shelves for non-essential name changes), the platform will temporarily take down the relevant goods, and verification; after verification of the complaint is established, the merchant is restricted from releasing goods for one month, the goods complained about to complete the rectification and review by the platform before the shelves If the merchant has violated the law for 6 times, the platform will cancel the cooperation with the merchant and close the store. Any losses and legal consequences caused by the merchant's violation shall be borne by the merchant, and the platform may directly withdraw the merchant's performance deposit or the account balance not withdrawn for reimbursement.


6, the merchandise appears to be complained about compatibility (including but not limited to: font file incompatible in some operating systems, incompatible in application software), misspellings, characters and glyphs do not match and other quality issues, the platform will temporarily take down the goods and verify; after verification of the complaint is established, the goods complained about until the merchant completes the rectification and review by the platform before the goods can be shelved. Any losses and legal consequences caused by the merchant violations are borne by the merchant, the consumer complaints about quality problems established will receive 10% of the order amount and not more than 200 yuan performance guarantee (if any), the platform can directly withdraw the merchant's performance guarantee or account balance not withdrawn for reimbursement.


7, goods appear shipping, invoicing, signing contracts, issuing authorizations beyond the specified time limit, consumer complaints about the time limit after the establishment of the problem will receive 5% of the order amount and not more than 100 yuan performance guarantee money (if any).


Effective date: January 1, 2021


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