Father's Day, or June 17 of this year, is in the middle of Argentinian winter. And like people do on wintery Sunday mornings, I was bundled up in bed with too many covers, pillows and comforters. Feeling good and not thinking about anything in particular, Father's Day was nowhere in the vicinity of my mind. My eleven year old son, Matías, came into the room with a handmade present for me. Up to this point, my Father's Day gift history was nothing unusual. Books, socks, hand-painted wooden spoons, the kind of thing any father would expect from his pre-teen son. So you can understand when I say I was bracing myself to fake excitement at my son's present. But this Father's Day was special. I didn't have to fake excitement. I was in fact excited beyond my own belief. Matí's handmade present was a complete alphabet drawn on an A4 paper. Grungy, childish, and sweeter than a ton of honey. He'd spent days making it, three-dimensioning the letters, wiggle-shadowing them. Incredible. A common annoyance for graphic designers is explaining to people, even those close to them, what they do for a living. You have to somehow make it understandable that you are a visual communicator, not an artist. Part of the problem is the fact that "graphic designer" and "visual communicator" are just not in the dictionary of standard professions out there. If you're a plumber, you can wrap all the duties of your job with 3.5 words: I'm a plumber. If you're a graphic designer, no wrapper, 3.5 or 300 words, will ever cover it. I've spent many hours throughout the years explaining to my own family and friends what I do for a living, but most of them still come back and ask what it is exactly that I do for dough. When you're a type designer, that problem magnifies itself considerably. When someone asks you what you do for a living, you start looking for the nearest exit, but none of the ones you can find is any good. All the one-line descriptions are vague, and every single one of them queues a long, one-sided conversation that usually ends with someone getting too drunk listening, or too tired of talking. Now imagine being a type designer, with a curious eleven year old son. The kid is curious as to why daddy keeps writing huge letters on the computer screen. Let's go play some ball, dad. As soon as I finish working, son. He looks over my shoulder and sees a big twirly H on the screen. To him it looks like a game, like I'm not working. And I have to explain it to him again. This Father's Day, my son gave me the one present that tells me he finally understands what I do for a living. Perhaps he is even comfortable with it, or curious enough about that he wants to try it out himself. Either way, it was the happiest Father's Day I've ever had, and I'm prouder of my son than of everything else I've done in my life. This is Matí's font. I hope you find it useful.

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Desktop License (Desktop)

"Desktop" refers to the computer, the desktop license allows you to install the fonts on your computer for offline design purposes, including the design of logos, posters, merchandise, magazines, etc. For example, the static images you design with fonts on your computer are allowed to be distributed at will (regardless of online or offline use); however, you cannot embed the fonts in any form. However, the font file cannot be embedded in your work in any form, that is to say, the font file cannot leave your computer, for example, it is not allowed to convert the font format and embed it in web pages or embed it in PPT and then distribute it; it should be noted that some copyright holders may additionally stipulate that the font is not allowed to be used for the design of LOGO and other specified purposes.

The license is usually licensed according to the number of users, the number of users refers to the number of computers that may have the font installed; the desktop license is generally valid for life, if there is a specified number of years our purchase page will be prompted; the works designed within the validity of the license can be used for life, but if you need to continue to use the font for design outside the validity of the license, you need to purchase a new license.

Webfont

As the name implies, webfont license is a kind of license that allows font files to be embedded into various web pages. Regardless of whether the font files are converted or not, and regardless of whether the font files are fully embedded or partially embedded, the license is required for any form of font files embedded into web pages.

Different copyright holders have different ways of selling web page licenses. In addition to the license period, they usually specify the total number of views or monthly views within the license period, you can choose to purchase according to your website needs.

Application License (App)

App license allows you to embed the font file into the APP you develop or operate, no matter it is game APP, education APP, music APP, any APP that embeds the font file needs to obtain the license.

Application license can be sold in various forms according to the license period, installed volume, APP quantity, etc.

E-book License (ePub)

The ePub license allows font files to be embedded in an electronic publication, but the font software cannot be installed in the operating system running the electronic publication.

This license can be sold in various forms such as license period, number of titles, total number of devices, and number of views.

Server License (Server)

The Server license allows you to install fonts on the licensed server in a way that they cannot be extracted, but not on any other computer or processing unit.

This license can be sold in various forms according to the license term, number of CPU cores, number of clients, etc.

Digital Ads License (Digital Ads)

The Digital Ads license allows you to access, download, and use the Web fonts provided in the Web Font Kit to create digital ads, but only for the purpose of publishing digital ads on the output device.

The license can be sold in a variety of formats based on license duration, number of releases, number of exposures, etc.

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After you complete the payment, the service provider will procure the relevant authorization for you in the first time, and the authorization process will usually be completed within 24 hours. After the procurement is completed, you can view the authorization voucher in the order details and download the font file or apply for invoicing.

Usually the "licensee" of font software license should be the end-user of the design solution, so the owner of the design solution must obtain the relevant authorization of the font used, and some authorization methods (such as desktop license) specify the number of terminals to be used, so all computers using the font for design or modification of the solution need to obtain authorization.

You can select or add "Licensee" information when you submit your order, and fill in your customer information in the "Licensee" form.

Windows system: Copy the font file directly to C:/Windows/Fonts, or right-click the font file and select "Install"; Mac system: Double-click the font file - click Install, or open "Applications "-"Font Book", drag the fonts into it.

Due to the operating system or software version, if you can't find the installed font in the software, we suggest you restart the system first, the font may be shown in the list as Chinese or English name, please look for it carefully, as long as the font is installed successfully, the font must exist in the font list.

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