Font description
American graphic designer William Addison Dwiggins' (W.A.D. for short) first typefaces were the Metro family, designed from 1927 onward. The project grew out of Dwiggins' dissatisfaction with the new European sans serif typefaces of the day, such as Futura, Erbar, and Kabel, a feeling he expressed in his seminal book Layout in Advertising. Urged by Mergenthaler Linotype to create a solution for the problem, Dwiggins began a professional relationship that would span over the next few decades.
The first Metro family typeface to be released was Metroblack, brought to market by Linotype in 1929 (Metroblack #2™ the only one of the two versions that Mergenthaler Linotype eventually put into production which is available in digital form). With more of a humanist quality than the geometric styles popular in Europe at the time, Dwiggins drew what he believed to be the ideal sans serif for headlines and advertising copy. Metroblack has a warmer character than the Modernists' achievements, and the type is full of mannered curves and angled terminals (Metroblack also has an astoundingly beautiful Q).
The other weights of the Metro family, Metromedium #2™ and Metrolite #2™, were designed by Mergenthaler Linotype's design office under Dwiggins' supervision.
Despite having been created more than three-quarters of a century ago, the Metro family types have aged well, and remain a popular sans serif family. Although spec'd less often than other bestsellers, like Futura, Metro continues to find many diverse uses. The typeface has appeared throughout Europe and the North America for decades in newspapers and magazines, and can even help create a great brand image when used in logos and corporate identity.
Dwiggins ranks among the most influential graphic designers and typeface designers of the 20th Century. He has several other quality fonts in the Linotype Originals, including the serif text faces Electra™ and New Caledonia™, as well as Caravan™, a font of typographic ornaments."
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license agreement
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Desktop
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桌面授权
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Authorization process
Offline authorization
Official authorization
All fonts in our store are authorized by Monotype to be sold on behalf of www.fontgoods.com

Formal invoice
Each order that generates actual payment can apply for issuing VAT invoice online.
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Invoicing process
1.Click "apply for invoicing" in the order list
2.Select or add your invoice header
3.Submit application
Invoice type
1. 增值税普通发票,税率:6%
2. 增值税专用发票,税率:6%
Invoice content: information technology service fee
注:电子发票发送到您的电子邮箱,电子票据与纸质票据具有同等法律效力。
Question
1.Advertising agency for the client design work by who to buy font license
Usually the "licensee" of font software license should be the end-user of the design solution, so the owner of the design solution must obtain the relevant authorization of the font used, and some authorization methods (such as desktop license) specify the number of terminals to be used, so all computers using the font for design or modification of the solution need to obtain authorization.
2.How to help customers buy licenses
You can select or add "Licensee" information when you submit your order, and fill in your customer information in the "Licensee" form.
3.How to install fonts
Windows system: Copy the font file directly to C:/Windows/Fonts, or right-click the font file and select "Install"; Mac system: Double-click the font file - click Install, or open "Applications "-"Font Book", drag the fonts into it.
4.How to find the font in PS and other software after installation
Due to the operating system or software version, if you can't find the installed font in the software, we suggest you restart the system first, the font may be shown in the list as Chinese or English name, please look for it carefully, as long as the font is installed successfully, the font must exist in the font list.
5.What to do if there is a risk warning during the payment process
When using WeChat, Alipay and other third-party payment tools to make large payment, risk prompts may be triggered. Please operate according to the following methods. You can also pay large orders through corporate transfer<
- heading
- casual
- legible
- 1920s
- 20s
- ads
- advertisment
- advertisments
- anno 1920
- announcements
- book
- british
- busine
- business cards
- ca
- catalogs
- catalogues
- ce
- central european
- classic
- com
- constructed
- cool
- dictionaries
- dictionary
- encyclopaedia
- encyclopedia
- english
- film titling
- frosty
- headline
- informal
- instructions
- invitation
- lexica
- listings
- magazine
- manuals
- maps
- menus
- newsletters
- newspaper
- opentype
- ot
- professional
- readable
- sans serif
- screen
- text











































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