A font perfect for not just one, but many projects! Introducing Oceanwide Pro, a sans that loves to be used in just about any situation! Designed with ultra clean lines and versatility in mind, Oceanwide wants to be your new favorite sans!

Oceanwide’s ultra clean letters work anywhere you want to communicate orderliness and competence, and designed to build trust and rapport with your audience. Its wide proportions make it ideal for display and logo use.

Oceanwide especially shines for white/bright letters on black/dark backgrounds! That’s because the inside shapes are nearly perfect circles in many weights.

Here's a quick video tour of Oceanwide Pro by Dave Lawrence, including all the great things Oceanwide can be used for!

We've tested Oceanwide for these industries, with stunning results!:

• Tech
• Arts
• Fashion & Style
• Business & Branding
• Corporations
• Logistics
• Architecture
• Food
• and many more...

Oceanwide can be used for:

• Headers
• Subheadlines
• Logos
• Even body text, if tracked.
• Print & Screen

The styles it can take are also many. It's great for:

• Modern/minimalist design
• Flat design
• Cut out design
• User Interface (UI)
• Technical designs
• In combination with text effects, even for grunge and other situations.
• And many others...

DESIGN FEATURES

• Simplicity
• Tall x-height
• Hand-sloped obliques (italics)
• Narrow spacing
• Semi-wide proportions
• Expert kerning
• Well proportioned, usable lights & extra lights
• Large caps
• Great ALL CAPS MODE
• Uppercase punctuation
• Uppercase spacing with California Type Foundry’s Smart Tracking™
• Advanced fraction support
• Proportional lining figures
• Thick joins
• Smooth curves
• Sturdy—great for textures and effects
• Variable font available
• Latin Pro character set for Central European languages. That's the writing for over 782 languages and transliterations worldwide!

DESIGN STORY—THE FORGOTTEN SANS

by Dave Lawrence, Lead Designer, California Type Foundry

Adrian Frutiger was the 20th century master of sans, but I didn't realize he had made—not one—but TWO geometric sans!

It wasn't until I had purchased the book “Adrian Frutiger: Typefaces”. I had hoped to someday meet Adrian Frutiger, but he passed away that very same year.

Here is the story of Frutiger's forgotten sans. Back in 1968, Frutiger was approached by Pentagram to make a design for British Petroleum. They wanted a "new version of Futura". However, they wanted him to make a couple adjustments. First, they felt that Futura was "too fiddly." By this, they meant that it narrowed too much at the joins. (Joins are for example where the round and straight parts of the 'd' meet.) This is something that is necessary for small print text (to prevent ink clogging), but is not necessary at large sizes.

Second, they wanted it to be entirely geometric, using the circular shape with minimal optical corrections.

Unfortunately this font was not even used very consistently in the BP brand. A haphazard mix of Futura and Frutiger's BP font ensued. It was then replaced by another font design very soon after.

My design is different in several ways. First, the commas and quotes are a more modern style. I tried his original commas, but these just didn’t work to 21st century eyes. Second, in his drawings, Frutiger went for a more standard u with a downstroke on the right. However, Oceanwide has a simpler u.

Third, I made more optical adjustments. At the direction of his employer, Frutiger reluctantly put no font optical corrections into the letters. So I think my optical adjustments are similar to what Frutiger would have wanted.

Fourth, I extended the weight into the light and extra light ranges.

Fifth, the rest of the font I created according to the principles of Adrian Frutiger, but with no sources for inspiration.

Here is Frutiger’s design philosophy, in his own words: “If you remember the shape of your spoon at lunch, it has to be the wrong shape. The spoon and the letter are tools; one to take food from the bowl, the other to take information off the page... When it is a good design, the reader has to feel comfortable because the letter is both banal and beautiful.”

The words about the spoon were the ones I kept in my mind as I tried to make the curves ultra smooth, and the shapes ultra simple.

Hopefully this font is a worthy successor to the font that inspired it.

Released on the 93rd birthday of Adrian Frutiger, to celebrate the life and achievements of this amazing designer.

———————

Simplicity. Versatility. Oceanwide.

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Desktop License (Desktop)

"Desktop" refers to the computer, the desktop license allows you to install the fonts on your computer for offline design purposes, including the design of logos, posters, merchandise, magazines, etc. For example, the static images you design with fonts on your computer are allowed to be distributed at will (regardless of online or offline use); however, you cannot embed the fonts in any form. However, the font file cannot be embedded in your work in any form, that is to say, the font file cannot leave your computer, for example, it is not allowed to convert the font format and embed it in web pages or embed it in PPT and then distribute it; it should be noted that some copyright holders may additionally stipulate that the font is not allowed to be used for the design of LOGO and other specified purposes.

The license is usually licensed according to the number of users, the number of users refers to the number of computers that may have the font installed; the desktop license is generally valid for life, if there is a specified number of years our purchase page will be prompted; the works designed within the validity of the license can be used for life, but if you need to continue to use the font for design outside the validity of the license, you need to purchase a new license.

Webfont

As the name implies, webfont license is a kind of license that allows font files to be embedded into various web pages. Regardless of whether the font files are converted or not, and regardless of whether the font files are fully embedded or partially embedded, the license is required for any form of font files embedded into web pages.

Different copyright holders have different ways of selling web page licenses. In addition to the license period, they usually specify the total number of views or monthly views within the license period, you can choose to purchase according to your website needs.

Application License (App)

App license allows you to embed the font file into the APP you develop or operate, no matter it is game APP, education APP, music APP, any APP that embeds the font file needs to obtain the license.

Application license can be sold in various forms according to the license period, installed volume, APP quantity, etc.

E-book License (ePub)

The ePub license allows font files to be embedded in an electronic publication, but the font software cannot be installed in the operating system running the electronic publication.

This license can be sold in various forms such as license period, number of titles, total number of devices, and number of views.

Server License (Server)

The Server license allows you to install fonts on the licensed server in a way that they cannot be extracted, but not on any other computer or processing unit.

This license can be sold in various forms according to the license term, number of CPU cores, number of clients, etc.

Digital Ads License (Digital Ads)

The Digital Ads license allows you to access, download, and use the Web fonts provided in the Web Font Kit to create digital ads, but only for the purpose of publishing digital ads on the output device.

The license can be sold in a variety of formats based on license duration, number of releases, number of exposures, etc.

Translated with www.DeepL.com/Translator (free version)

After you complete the payment, the service provider will procure the relevant authorization for you in the first time, and the authorization process will usually be completed within 24 hours. After the procurement is completed, you can view the authorization voucher in the order details and download the font file or apply for invoicing.

Usually the "licensee" of font software license should be the end-user of the design solution, so the owner of the design solution must obtain the relevant authorization of the font used, and some authorization methods (such as desktop license) specify the number of terminals to be used, so all computers using the font for design or modification of the solution need to obtain authorization.

You can select or add "Licensee" information when you submit your order, and fill in your customer information in the "Licensee" form.

Windows system: Copy the font file directly to C:/Windows/Fonts, or right-click the font file and select "Install"; Mac system: Double-click the font file - click Install, or open "Applications "-"Font Book", drag the fonts into it.

Due to the operating system or software version, if you can't find the installed font in the software, we suggest you restart the system first, the font may be shown in the list as Chinese or English name, please look for it carefully, as long as the font is installed successfully, the font must exist in the font list.

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