Florian Fecher’s Lektorat font family is one for the books, and for the screens, and for the magazines. While an editorial’s main goals are to entertain, inform, and persuade, more should be considered. For example, clear divisions are necessary, not just from one article to the next, but in how each is positioned as op-ed or fact-based, infographic or table, vilifying or uplifting. From masthead to colophon, Lektorat has six concise text styles and 21 display styles to captivate, educate, and motivate within any editorial purpose.

Magazines and related publications are notoriously difficult to brand and then to format accordingly. The research behind Lektorat focused on expression versus communication and what it takes for a great typeface to accomplish both tasks. In the changeover from the 19th to 20th century, German type foundry Schelter & Giesecke published several grotesque families that would become Lektorat’s partial inspiration. Experimentation with concepts from different exemplars gave birth to Lektorat’s manifest character traits: raised shoulders, deep incisions within highly contrasted junctions, and asymmetrical counters in a sans family.

After thoroughly analysing magazine publishing and editorial designs, Florian discovered that a concise setup is sufficient for general paragraph text. So Lektorat’s text offering is concentrated into six total styles: regular, semibold, and bold with their obliques. Stylistic sets are equally minimal; an alternate ‘k, K’ and tail-less ‘a’ appear in text only. No fluff, no wasted “good intentions”, just a laser-like suite to focus the reader on the words.

The display styles were another matter. They aim to attract attention in banners, as oversized type filling small spaces, photo knockouts, and in subsidiary headings like decks, callouts, sections, and more. For these reasons, three dialed-in widths — Narrow, Condensed, and Compressed — complete the display offerings in seven upright weights each, flaunting 21 headlining fonts in total. If being on font technology’s cutting edge is more your goal, the Lektorat type family is optionally available in three small variable font files for ultimate control and data savings.

The Lektorat typeface was forged with a steel spine for pixel and print publishing. It unwaveringly informs, convincingly persuades, and aesthetically entertains when the tone calls for it. Its sans serif forms expand in methodical ways until the heaviest two weights close in, highlighting its irrepressible usefulness to the very end. Lektorat is an example of how much we relish entering into an agreed battle of persuasion — one which both sides actually enjoy.

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Desktop License (Desktop)

"Desktop" refers to the computer, the desktop license allows you to install the fonts on your computer for offline design purposes, including the design of logos, posters, merchandise, magazines, etc. For example, the static images you design with fonts on your computer are allowed to be distributed at will (regardless of online or offline use); however, you cannot embed the fonts in any form. However, the font file cannot be embedded in your work in any form, that is to say, the font file cannot leave your computer, for example, it is not allowed to convert the font format and embed it in web pages or embed it in PPT and then distribute it; it should be noted that some copyright holders may additionally stipulate that the font is not allowed to be used for the design of LOGO and other specified purposes.

The license is usually licensed according to the number of users, the number of users refers to the number of computers that may have the font installed; the desktop license is generally valid for life, if there is a specified number of years our purchase page will be prompted; the works designed within the validity of the license can be used for life, but if you need to continue to use the font for design outside the validity of the license, you need to purchase a new license.

Webfont

As the name implies, webfont license is a kind of license that allows font files to be embedded into various web pages. Regardless of whether the font files are converted or not, and regardless of whether the font files are fully embedded or partially embedded, the license is required for any form of font files embedded into web pages.

Different copyright holders have different ways of selling web page licenses. In addition to the license period, they usually specify the total number of views or monthly views within the license period, you can choose to purchase according to your website needs.

Application License (App)

App license allows you to embed the font file into the APP you develop or operate, no matter it is game APP, education APP, music APP, any APP that embeds the font file needs to obtain the license.

Application license can be sold in various forms according to the license period, installed volume, APP quantity, etc.

E-book License (ePub)

The ePub license allows font files to be embedded in an electronic publication, but the font software cannot be installed in the operating system running the electronic publication.

This license can be sold in various forms such as license period, number of titles, total number of devices, and number of views.

Server License (Server)

The Server license allows you to install fonts on the licensed server in a way that they cannot be extracted, but not on any other computer or processing unit.

This license can be sold in various forms according to the license term, number of CPU cores, number of clients, etc.

Digital Ads License (Digital Ads)

The Digital Ads license allows you to access, download, and use the Web fonts provided in the Web Font Kit to create digital ads, but only for the purpose of publishing digital ads on the output device.

The license can be sold in a variety of formats based on license duration, number of releases, number of exposures, etc.

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After you complete the payment, the service provider will procure the relevant authorization for you in the first time, and the authorization process will usually be completed within 24 hours. After the procurement is completed, you can view the authorization voucher in the order details and download the font file or apply for invoicing.

Usually the "licensee" of font software license should be the end-user of the design solution, so the owner of the design solution must obtain the relevant authorization of the font used, and some authorization methods (such as desktop license) specify the number of terminals to be used, so all computers using the font for design or modification of the solution need to obtain authorization.

You can select or add "Licensee" information when you submit your order, and fill in your customer information in the "Licensee" form.

Windows system: Copy the font file directly to C:/Windows/Fonts, or right-click the font file and select "Install"; Mac system: Double-click the font file - click Install, or open "Applications "-"Font Book", drag the fonts into it.

Due to the operating system or software version, if you can't find the installed font in the software, we suggest you restart the system first, the font may be shown in the list as Chinese or English name, please look for it carefully, as long as the font is installed successfully, the font must exist in the font list.

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