There is plenty of lyric and literature about looking over one's shoulder in contemplation. What would you have done differently if you knew then what you know now? This is the kind of question that comes out of nowhere. When it does and whether its context is personal or professional make very little difference. It's a question that can cause emotions to rise and passions to run hot. It can trigger priority shifts and identity crises. It's never easy to answer. Three years ago, I published a font called Semilla. My aim with that was to distill the work of Bentele, a lettering artist from early 1950s Germany. Picking such an obscure figure back then was my way of pondering the meaning and efficiency of objectivity in a world where real human events and existences are inevitably filtered through decades of unavoidably subjective written, printed and oral history. And maybe to pat myself on the back for surviving surprises mild and pleasant. Having been fortunate enough to follow my professional whims for quite some time now, I took another, longer look at my idea of distilling Bentele's work again. I suppose the concepts of established history and objectivity can become quite malleable when personal experience is added to the mix. I say that because there I was, three years later, second-guessing myself and opining that Bentele's work can be distilled differently, in a manner more suited to current cultural angles. So I embarked on that mission, and Bowling Script is the result. I realize that it's difficult to reconcile this soft and happy calligraphic outcome with the introspection I've blathered about so far, but it is what is. I guess even self-created first world problems need to be resolved somehow, and the resolution can happen in mysterious ways. Bowling Script is what people who like my work would expect from me. It's yet another script loaded with all kinds of alternation, swashing and over-the-top stuff. All of that is in here. These days I think I just do all that stuff without even blinking. But there are two additional twists. The more noticeable one is ornamental: The stroke endings in the main font are of the typical sharp and curly variety found in sign painting, while the other font complements that with ball endings, sometimes with an added-on-afterwards impression rather than an extension of the actual stroke. In the philosophical terms I was mumbling earlier, this is the equivalent of alternate realities in a world of historical reduxes that by their very nature can never properly translate original fact. The second twist has to do with the disruption of angular rhythm in calligraphic alphabets. Of course, this is the kind of lettering where the very concept of rhythm can be quite flexible, but it still counts for something, and experimenting with angular white space in a project of a very dense footprint was irresistible. After playing for a bit, I decided that it would interesting to include the option of using optically back-slanted forms in the fonts. Most scripts out there, including mine, have a rhythm sonically comparable to four-to-the-floor club beats. So the weirdly angled stuff here is your chance to do the occasional drumroll. Everyone knows we need one of those sometimes. Bowling Script and Bowling Script Balls fonts comes with 1600 characters and features extended Latin-based language support. There are also a basic version of both fonts without all the alternates and extra OpenType features. Bowling family ships in cross-platform OpenType format. We also want to present “Mute”, a visual essay narated by Tomás García and Valentín Muro, about digital life created specially to introduce Bowling Script.

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Desktop License (Desktop)

"Desktop" refers to the computer, the desktop license allows you to install the fonts on your computer for offline design purposes, including the design of logos, posters, merchandise, magazines, etc. For example, the static images you design with fonts on your computer are allowed to be distributed at will (regardless of online or offline use); however, you cannot embed the fonts in any form. However, the font file cannot be embedded in your work in any form, that is to say, the font file cannot leave your computer, for example, it is not allowed to convert the font format and embed it in web pages or embed it in PPT and then distribute it; it should be noted that some copyright holders may additionally stipulate that the font is not allowed to be used for the design of LOGO and other specified purposes.

The license is usually licensed according to the number of users, the number of users refers to the number of computers that may have the font installed; the desktop license is generally valid for life, if there is a specified number of years our purchase page will be prompted; the works designed within the validity of the license can be used for life, but if you need to continue to use the font for design outside the validity of the license, you need to purchase a new license.

Webfont

As the name implies, webfont license is a kind of license that allows font files to be embedded into various web pages. Regardless of whether the font files are converted or not, and regardless of whether the font files are fully embedded or partially embedded, the license is required for any form of font files embedded into web pages.

Different copyright holders have different ways of selling web page licenses. In addition to the license period, they usually specify the total number of views or monthly views within the license period, you can choose to purchase according to your website needs.

Application License (App)

App license allows you to embed the font file into the APP you develop or operate, no matter it is game APP, education APP, music APP, any APP that embeds the font file needs to obtain the license.

Application license can be sold in various forms according to the license period, installed volume, APP quantity, etc.

E-book License (ePub)

The ePub license allows font files to be embedded in an electronic publication, but the font software cannot be installed in the operating system running the electronic publication.

This license can be sold in various forms such as license period, number of titles, total number of devices, and number of views.

Server License (Server)

The Server license allows you to install fonts on the licensed server in a way that they cannot be extracted, but not on any other computer or processing unit.

This license can be sold in various forms according to the license term, number of CPU cores, number of clients, etc.

Digital Ads License (Digital Ads)

The Digital Ads license allows you to access, download, and use the Web fonts provided in the Web Font Kit to create digital ads, but only for the purpose of publishing digital ads on the output device.

The license can be sold in a variety of formats based on license duration, number of releases, number of exposures, etc.

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After you complete the payment, the service provider will procure the relevant authorization for you in the first time, and the authorization process will usually be completed within 24 hours. After the procurement is completed, you can view the authorization voucher in the order details and download the font file or apply for invoicing.

Usually the "licensee" of font software license should be the end-user of the design solution, so the owner of the design solution must obtain the relevant authorization of the font used, and some authorization methods (such as desktop license) specify the number of terminals to be used, so all computers using the font for design or modification of the solution need to obtain authorization.

You can select or add "Licensee" information when you submit your order, and fill in your customer information in the "Licensee" form.

Windows system: Copy the font file directly to C:/Windows/Fonts, or right-click the font file and select "Install"; Mac system: Double-click the font file - click Install, or open "Applications "-"Font Book", drag the fonts into it.

Due to the operating system or software version, if you can't find the installed font in the software, we suggest you restart the system first, the font may be shown in the list as Chinese or English name, please look for it carefully, as long as the font is installed successfully, the font must exist in the font list.

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