Licensing methods for purchasing offline promotional posters, advertisements, and printed materials

The authorization methods required for offline promotion of posters, advertisements, and printed materials, depending on different font brands, generally include the following:

Domestic font brands.

Domestic font brands usually allow full media authorization for commercial releases

Some font brands may set the authorization for offline use as an independent authorization method, which is applicable to the use of characters in various offline scenarios, and the authorization price is more favorable than that of all media

Foreign font brands.

Foreign font brands rarely set up independent authorization methods for offline activity fonts. Usually, you need to purchase desktop authorization (Desktop);

Desktop authorization allows you to install fonts on your computer for creative purposes, including advertising and poster design. The created works are allowed for commercial use without distributing font files (ttf, otf, woff, etc.). This means that you can display, publish, and produce works in the form of images, including in offline activities. However, be careful not to send font files to third parties in any way, whether directly sending font files or embedding font files in other files for dissemination is not allowed

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