Licensing methods for purchasing characters in film and television works

The authorization methods for purchasing characters in film and television works, based on different font brands, generally include:

1. Domestic font brands

Film and television works include movies, TV dramas, web dramas, special programs, etc

The use of characters in promotional posters, promotional activities, and other scenes of film and television works belongs to advertising authorization

The use of subtitles in film and television works may be set as an independent authorization method

The full media authorization for font brand settings may include authorization for the use of characters in film and television works, subject to the brand's operational policies and relevant regulations

Foreign font brands

Foreign font brands rarely establish independent authorization methods for film and television works. Usually, you need to purchase at least desktop authorization (Desktop);

Additionally, according to actual operational scenarios, it may be necessary to purchase web page authorization or digital advertising authorization

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