License methods for purchasing characters used in online stores such as Taobao, Tmall, JD.com, and Pinduoduo

The authorization methods for purchasing characters in online stores such as Taobao, Tmall, JD.com, and Pinduoduo are generally as follows depending on the font brand:

Domestic font brands

The full media authorization provided by domestic font brands for commercial publishing is usually allowed for this purpose

Some font brands may set online store authorization as an independent authorization method, which is applicable to the font usage needs within designated online stores, and the authorization price is more favorable than full media.

Foreign font brands

Foreign font brands rarely set up independent authorization methods for online store fonts. Usually, you need to purchase desktop authorization (Desktop);

Desktop authorization allows you to install fonts on your computer for creative purposes, including advertising and poster design. The created works can be used for commercial purposes without distributing font files (ttf, otf, woff, etc.). This means that you can display, publish, produce, etc. your works in the form of images, including display and use in online stores. However, be careful not to send font files to third parties in any way, whether directly sending font files or embedding font files in other files for dissemination is not allowed

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