Licensing methods to be purchased for words used on new media platforms such as Weibo and official account

According to the different font brands, the authorization methods needed to purchase characters for new media platforms such as WeChat official account, Weibo and Xiaohongshu are roughly as follows:

domestic font brands

full media authorization provided by domestic font brands for commercial publishing usually includes this purpose

Some font brands may set up independent authorization methods for new media characters, which may be more favorable for new media characters only

Foreign font brands

Foreign font brands rarely establish independent authorization methods for new media fonts. Usually, you only need to purchase desktop authorization (Desktop);

Desktop licensing allows you to install fonts on your computer for creative purposes, including graphic editing. The created works are allowed for commercial use without spreading font files (ttf, otf, woff, etc.), but be careful not to send font files to third parties in any way. Whether directly sending font files or embedding font files in other files for dissemination is not allowed. You can publish or distribute the output image format of the designed works

If you need to embed font files (including converted files) into H5 pages, you will need to purchase web page authorization

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